people wonder how and why chromos were used

We know that they were used as tickets; with border inscriptions for a chair, fauteuil (szz phot under ) in a park or entrance to a festiviy

So the chromos were just given away to clients, with a hidden agenda. They could use them for that purpose and later put them in their "foto-albums" for nostalgic reasons

Clever businessmen however collected the chromos again to use them again or just for second-buying options

This card had to be kept by the buyer and he had to do 25 new orders ( the cards were the proof, like in the 1920's posterstamps and client-stamps were in the "regular-client-glue-them-in-booklets" ).

When having fulfilled that mission, then you could collect a "cadeau" : one liter of wine or licor … in this particular case

Here the text is on the left : PRIME AU CHOIX -translation : get your price, be rewarded !

Conditions de ventes :

Albert Van den Bosch 40 années in business C O L L E C T O M A N I A BTW 512 786 144 HRA 180307 Garantie retour 14 jours = retour argent   Paypal : albert.van.den.bosch@skynet.be Cartes Crédit : envoyez date expir.& détail Belgique - Dexia 789 – 5341871 - 02 BANQUE internationale (gratuit in Europa) BAN: BE32789534187102 BIC: BACBBEBB   Les Prix sont en Euro et un facture sera envoyé sur simple demande Seulement une fois disponible … peut être déjà vendu …. Tout est vendu dans sans état,  usé mais bon état et la plupart des défauts/particularités seront mentionnés. Tout sera envoyé dès reception du paiement et reste notre propriété jusqu'au payement, Les objets restent la propriété entière du vendeur jusqu'au payement totale Téléphonez nous, email ou poste régulier pour votre commande. Frais posteaux seront les timbres collés.